Propaganda is a slippery term, but at its core propaganda is just storytelling. Storytelling with higher stakes, but as innocuous as any Hollywood narrative (until Harvey Weinstein is on set).
With the boom in ecommerce in the age of COVID19, video is being redefined as a means to facilitate transactions, not just complement them.
Just as Prometheus gave fire to man, tools exist for content creators to perform the same analytical tasks as tech titans.
Films based on popular video games are received by critics about as well as a vegan at an outback steakhouse.
Show an influencer how to fish and they’ll take fish selfies, but teach an influencer how to sell nudes and they’ll become a pornstar.